ONCE YOU ENGAGE GURU DIGITAL

You’re in.
Here’s what happens next.

We get properly inside the business, agree how we will work together and turn the findings into a focused first-quarter plan and a prioritised 12-month Growth Blueprint™.

This is the managed marketing onboarding process. Starting with a standalone website? See the website launch process.

01DAY ONE

Engage

Confirm the partnership and begin onboarding.

02MONTH ONE

Secure & assess

Agree your market and understand the whole business.

03MONTHS 1–3

Prioritise & deliver

Agree the first Sprint allocation and start execution.

04MONTHS 1–12

Build & refine

Follow the Blueprint and adjust using real results.

01 / THE STARTING POINT

We understand
before we execute.

We begin by finding the commercial gaps, the strongest opportunities and the order in which they should be addressed.

Every recommendation must connect to a clear business objective, a measurable opportunity or a constraint that is currently holding growth back.

02 / MONTH ONE

Your Deep Growth
Assessment™.

The first month creates the understanding, infrastructure and plan that guide everything that follows.

01

Define your market & secure your territory

We agree the core services, customers and locations covered. For protected local memberships, we confirm availability and formally agree the territory.

  • Core services and customer definition
  • Geography and territory boundaries
  • Competitor-conflict check
  • Exclusivity confirmed where agreed
02

Onboarding & commercial discovery

A focused onboarding call covering services, margins, capacity, ideal customers, target areas, sales process and the outcomes that matter most.

  • Commercial goals and constraints
  • Most profitable work
  • Ideal customers and order values
  • Current systems and team capacity
03

Access & tracking setup

We connect the platforms needed to assess performance, measure enquiries and deliver approved work efficiently.

  • Website or CMS access
  • Analytics and search tracking
  • Google Business Profile
  • Social and advertising profiles
  • Lead and conversion tracking
04

Deep business & channel assessment

We audit the major channels influencing visibility, trust, enquiries, conversion and operational efficiency.

  • Website, SEO and conversion
  • Google and local visibility
  • Reviews and reputation
  • Content and social presence
  • Paid media, authority and AI automation opportunities
05

Competitor, market & gap analysis

We establish who is winning attention, where your position is weak and which commercially useful opportunities are being missed.

  • Competitor benchmarking
  • Offer, proof and authority comparison
  • Quick wins and critical gaps
  • Effort-versus-impact priorities
Month one is not a “dead audit month”. Alongside the assessment and setup, urgent fixes and obvious quick wins can begin immediately.
03 / THE FIRST THREE MONTHS

Agree the plan.
Start the right Sprints.

By the end of month one, we agree the priorities across the first quarter and allocate your available Growth Sprints accordingly.

01

Month 1 · Secure & diagnose

Territory agreement, onboarding, access, tracking and the full business assessment. Establish baseline performance, identify urgent fixes and agree commercial priorities.

02

Month 2 · Fix the foundations

The first agreed Sprints address the biggest constraint—often website conversion, Google visibility, reviews, content or tracking. Measure progress against the baseline.

03

Month 3 · Build momentum

Continue the planned Sprint mix, review early signals and confirm the sequence for the next quarter. Review completed work, reprioritise opportunities and agree months 4–6.

Partner: 1 Sprint per month. Growth: 2. Market Leader: 3+. The precise mix is agreed from the assessment—not chosen at random.

HOW WE WORK TOGETHER

Clear control.
Without unnecessary bottlenecks.

At onboarding, we agree what you will review and sign off, and what Guru Digital can complete directly for speed and efficiency.

YOU PROVIDE

Access & business context

  • Website and tracking access
  • Google and social profile access
  • Services, margins and capacity
  • Brand assets, proof and business information
YOU APPROVE

Important decisions

  • Territory and commercial priorities
  • Offers, budgets and key messaging
  • Major website or campaign changes
  • Content in your name where sign-off is required
WE HANDLE

Day-to-day delivery

  • Research, audits and opportunity monitoring
  • Agreed optimisation and Sprint execution
  • Specialist coordination and quality control
  • Tracking, reporting and roadmap management
04 / THE FIRST 12 MONTHS

Your Growth Blueprint™.

A clear, prioritised plan showing which Growth Sprints are likely to run, when they should happen and why.

MONTHS 1–3

Foundations

AssessmentWebsite & conversionTracking & quick wins
MONTHS 4–6

Visibility

Google & reviewsContent & socialAuthority building
MONTHS 7–9

Demand

Paid mediaLocal relationshipsFollow-up automation
MONTHS 10–12

Leadership

Scale what worksConversion refinementNext-year priorities

Illustrative sequencing. Your actual Sprint mix and timing follow your assessment, membership and business priorities.

A roadmap—not a rigid contract.

The Blueprint gives us a clear 12-month direction while allowing priorities to change as new data, opportunities and commercial needs emerge.

  • Sequenced around dependencies and impact
  • Clear milestones and commercial measures
  • Quick wins balanced with lasting growth
  • Reviewed and refined every quarter
05 / MONTHS 2–12

A simple monthly rhythm.

The roadmap guides the direction. Growth Sprints turn it into focused delivery.

01

Prioritise

Your latest data, opportunities and roadmap determine the highest-value priority.

02

Deliver

Your account management team coordinates specialists and keeps execution moving.

03

Measure

We assess completed work, leading indicators, enquiries and pipeline impact.

04

Refine

Priorities evolve monthly, with a structured Blueprint review each quarter.

06 / WHO DOES WHAT

One joined-up growth team.

01

Your business

You provide operational insight, approve priorities and keep us informed about capacity, sales and commercial changes.

02

Your account management

Partner members are supported by our Account Management Team. Growth and Market Leader members have a Dedicated Account Manager coordinating delivery, communication and reporting.

03

George & specialists

George remains involved in strategic decisions while channel specialists deliver each Sprint.

Looking for more than a membership?

For selected businesses, George can discuss a deeper commercial and operating role, with agreed targets and potential equity alignment.

07 / COMMON QUESTIONS

Before we get going.

Do we wait a full month before work begins?+

No. Assessment, setup and the roadmap are the main first-month deliverables, but urgent fixes and obvious quick wins can begin immediately.

Is the 12-month roadmap fixed?+

No. It provides direction and sequencing, but we refine it using new data, results and changes inside your business.

How are Growth Sprints chosen?+

Each Sprint is selected against the Blueprint, current performance and the most valuable constraint or opportunity at that moment.

What access will you need?+

We agree the relevant website, analytics, search, Google Business, social and advertising access during onboarding. Access is limited to what is needed for the agreed work.

What if I only need the website first?+

Start with a standalone website and Website Care from £49/month. When you upgrade to managed marketing, we confirm the transition so there is no duplicate care charge.

YOUR NEXT CHAPTER

Let’s talk about
your business.

A friendly, no-pressure conversation with George about your goals and where to start.

Chat with George
A CLOSER LOOK

LET’S MAKE A START

Tell George a little
about your business.

Send your details through WhatsApp to arrange a conversation.

WhatsApp opens with your message ready to review. Nothing is sent until you press Send there. Prefer to call? 07455 288960.